SEO Workshop Series
We built this program for people who need actual SEO skills, not theory. Each workshop focuses on one aspect of search optimization with hands-on exercises that mirror real client work. You'll write title tags that actually get clicks, build internal link structures that make sense, and learn to spot technical issues before they tank your rankings. The modules run sequentially because keyword research feeds into content optimization, which connects to technical setup. We keep groups small so you can ask questions about your specific situation and get feedback on the work you're doing during the session.
What you'll work through
Keyword Research That Works
Stop guessing what people search for. We'll show you how to find keywords with actual search volume, analyze competition realistically, and map terms to the right pages. You'll leave with a spreadsheet of targets for your site and know which tools give you data worth paying for.
On-Page Optimization
Learn to write titles and descriptions that balance user appeal with search requirements. We cover header hierarchy, content structure, image optimization, and schema markup. The exercises involve rewriting actual pages and comparing before-and-after metrics from real sites that made these changes.
Technical SEO Basics
You don't need to code, but you need to spot problems. We walk through crawl errors, indexation issues, site speed factors, mobile usability, and structured data. You'll run audits on sample sites, identify the issues that actually matter, and know what to tell developers when something needs fixing.